Colorado-based Icelantic Skis announced today that it is officially Climate Neutral Certified. The company earned the standard by measuring and offsetting all of the greenhouse gas emissions created by the production, operations, and shipping of their products during 2020.
“Protecting the playground that provides so much for us is at the forefront of that list and while that can seem like an overwhelming undertaking, we know that real change starts within, and every little step counts,” says Icelantic Skis CEO Annelise Loevelie in a press release. “Becoming Climate Neutral is an exciting step in Icelantic’s commitment to sustainable and regenerative business practices.”
To receive the Climate Neutral Certification for 2020, Icelantic removed 1,389 metric tonnes of carbon dioxide equivalent and purchased carbon credits. For 2021, Icelantic has invested in hybrid electric vehicles and is in the process of converting to solar energy at the company’s main office in Golden, Colo.
Icelantic joins Renoun Skis and Season Eqpt as Climate Neutral Certified ski manufacturers. Other notable brands for skiers include Stio, REI, 686, and Cotopaxi. You can see if your favorite brand made the cut on Climate Neutral’s website.
WNDR Announces B Corp Status
Salt Lake City-based WNDR Alpine recently announced that the company had been integrated into its parent company’s B Corp status. Earning a B Corp Certification is an especially rigorous process that takes into account a company’s carbon footprint as well as a number of other standards. WNDR uses both 100-percent renewable energy and novel bio-manufactured oil in the construction of their skis.
“When we launched WNDR Alpine in 2019, we set out to create the highest performing equipment to push the boundaries of what’s possible for backcountry travel and our community more broadly, but also to make strides toward a more responsible way to build products,” said Matt Sterbenz, founder of WNDR and general manager of winter sports at WNDR’s parent company Checkerspot, in a different press release.
“Novel materials and production techniques can benefit the alpinist and the environment,” continues Sterbenz. “Our goal at Checkerspot is to make these new materials and manufacturing innovations accessible, and through the brand, attract others in the outdoor space to join us in a new standard of environmental responsibility.”