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On April 19th, the North American Snowsports Journalism Association (NASJA) awarded the effervescent and hilarious Halley O’Brien the Mitch Kaplan Award. Joining the ranks of The Weather Channel’s Jim Cantore and SKI Magazine contributor Moira McCarthy, O’Brien was recognized for her work on “The Snow Report Show presented by SKI Magazine“, plus her work on “SnoCountry Snapshot” and The Weather Channel’s “Local Now”.
“I get to write and chat about one of my favorite things in the entire world—snow sports—and (hopefully) make people laugh in the process,” O’Brien told SKImag.com via email. “It’s crazy! I just feel insanely lucky to be able to travel and experience some of the most beautiful places in the world, and then share my enthusiasm with other like minded winter fanatics.”
Watch more: The Snow Report Show with Halley O’Brien
According to NASJA’s website, the award is “presented to the journalist whose work and spirit best captures the enthusiasm and dedication of the late Mitch Kaplan, NASJA’s former secretary-treasurer.”
“It might be difficult to find a more fun-loving, irreverent, enthusiastic, and funny ski and snowboard reporter in the video world than Halley O’Brien,” said NASJA.
“The Snow Report Show” with Halley O’Brien” was also nominated for two regional Emmys in 2017. Thanks to her show and brilliant work, O’Brien has become one of the industry’s biggest influencers, as evidenced by her inclusion at The Forum during this year’s Mountain Travel Symposium in Whistler Blackcomb.
“She’s super bubbly and energetic, which comes across great in terms of getting people excited to go skiing or snowboarding, and then at the same time she’s super knowledgeable about the sport,” SKI’s Digital Content Editor, Jon Jay, told The Boston Globe in 2018. “She has an insider’s perspective, but it’s all presented in a way that is approachable and very inclusive for anyone who watches her shows.”
“The fans of TSR are the best,” O’Brien said after receiving the award. “Their love, excitement and enthusiasm for snow sports energizes me. It’s cyclical and I love it.”
Learn more about Halley’s work on her website.