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Update: The day after this article was published, Ikon added even more resorts in Washington, British Columbia, and Michigan. You can read about those additions here.
We’re running out of metaphors to discuss the newest moves in the Ikon-v-Epic battle, so let’s just cut right to the chase: This week, Alterra Mountain Company announced that it completed its acquisition of Solitude Mountain Resort and finagled a deal with Boyne Resorts, owner and operator of Solitude’s neighbor, Brighton Resort, to grant Ikon Pass holders access to two additional Utah ski areas. On Tuesday, Alterra one-upped itself by announcing that Taos Ski Valley in New Mexico will also be added to the Ikon resort list.
With the addition of Solitude and Brighton Resort, mountains conveniently located just outside Salt Lake City in Utah’s Big Cottonwood Canyon, Ikon Pass holders can now ski nearly 10,000 acres of terrain in Utah, including the slopes of Deer Valley Resort, Alta and Snowbird—the most terrain offered in Utah on any season pass. And that’s not to mention the average annual snowfall Ikon skiers can now enjoy, with both Solitude and Brighton racking up an average of 500 inches of Utah’s finest freshies each year.
Adding Taos Ski Valley in New Mexico to the mix means Ikon is stretching south and adding another mountain with revered extreme terrain to its lineup of challenging skier’s mountains, including Squaw Valley Alpine Meadows, Mammoth Mountain, Jackson Hole and Revelstoke.
“Taos has long been recognized as one of the iconic mountains of North America,” said David Norden, CEO of Taos Ski Valley in a press statement. “The mountain is undergoing a major revitalization and is the world’s first certified ski resort B-Corporation. As such, our mountain culture and environmental ethos align perfectly with the Ikon Pass community. Taos is honored to have been selected as an Ikon Pass partner.”
While Solitude Mountain was absorbed into the Alterra family, and therefore offers unlimited, unrestricted access to Ikon Pass holders (holiday restrictions for Ikon Base Pass holders), Brighton Resort and Taos remain under previous ownership and operation but become Ikon Pass partners, offering seven days of skiing to Ikon Pass holders (some holiday restrictions at Taos).
In short, this is all good news for Ikon Pass holders, who now have 30 resorts and 66,000 skiable acres at their ski tips.