Squaw Valley to Change Name

The northern California resort will remove "Squaw" from its name, announcing a new moniker in early 2021.
Author:
Publish date:

Skiers who enjoy visiting a certain North Lake Tahoe resort should be prepared to replace their bumper stickers come early next year. Squaw Valley Alpine Meadows announced earlier this month its intention to drop "squaw" from its name. This is the latest name-change announcement in the aftermath of the death of George Floyd at the hands of the police in June, which spurred a general move toward better accountability and inclusiveness in our society as a whole. 

SKI applauds this decision made by company leadership after extensive community outreach, including dialogue with the local Washoe tribe. 

Skiing at Squaw-Alpine

The terrain and snow will hopefully stay the same.

Read More: If You Build It, They Will Come

“With the momentum of recognition and accountability we are seeing around the country, we have reached the conclusion that now is the right time to acknowledge a change needs to happen,” said Ron Cohen, president and COO of Squaw Valley Alpine Meadows in a statement. “While we love our local history and the memories we all associate with this place as it has been named for so long, we are confronted with the overwhelming evidence that the term ‘squaw’ is considered offensive. We will find a new name that reflects our core values, storied past, and respect for all those who have enjoyed this land."

For context, "squaw" has long been considered a racist and sexist slur against Native American women, especially when used by non-indigenous people. The matter had been brought to the resort's attention on and off for years, but current events finally expedited a decision. 

A renaming committee is working alongside resort leadership, and a new name will be announced early next year. For more info on the name-change timeline, as well as the etymology of the word in question, check out the resort's page about the change.

Related: Talking About How Skiers Talk

More Alterra: Ikon Pass Details

Resort Profile: Squaw Valley Alpine Meadows

Related

Squaw Patroller Dies

Nearly $100,000 Raised in a Day for Fallen Squaw Valley Patroller.

Fatality believed to be from an explosives accident, not an avalanche.

Poolside at Squaw Alpine, Calif.

Summer in the Mountains: Squaw Valley Alpine Meadows, Calif.

Every skier in California knows bigger is better, and that rings true during summertime at Squaw Alpine.

Sun Valley Baldy

Sun Valley and Snowbasin Go Epic

The two resorts will join the pass for 2019-2020 ski season, but will remain independently owned.

#17 Squaw Valley

Squaw Valley and Alpine Meadows Merge

Making good on decade-long rumors, two of California's biggest resorts combine. Tahoe skiers will be able to access both on one pass.

Whistler Peak 2 Peak

Vail Resorts and Alterra Mountain Co. Suspend Operations at North American Resorts

The two companies' ski resorts will shut down beginning March 15 amid COVID-19 concerns.

squaw_seasonpass_thumb.jpg

Squaw Valley Slashes Season Pass Prices

SQUAW VALLEY USA ANNOUNCES 2009-2010 SEASON PASS PRICING – OVER $1000 OFF LAST YEAR’S ADULT PASS

Drone shot of new terrain at Sun Valley

Terrain Leak: Sunrise at Sun Valley

SKI's No. 1 resort in the West just increased its skiable acres by 20 percent. Meet Sunrise, Sun Valley's new terrain pod, debuting this winter.

SKI1117_SQUAW01_byRyanSalm_V2enlarge

Arrested Development

Squaw Valley, Calif., is in the midst of a massive resort overhaul, and the community is sharply divided. How did things get to this point, and is there a compromise in the future? The resort's success depends on it.