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This Big Outerwear Brand Is Getting More People Outdoors With An Affordable Gear Rental Program

Eddie Bauer’s affordable rentals are breaking down cost barriers on hiking trails, in campgrounds, on the slopes, and beyond.

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As any of us with a ski habit—or really any outdoor passion—can attest, the gear required to keep us hooked on our sport of choice can be the very thing that keeps potential participants on the sidelines. After all, even an entry-level ski shell that’s at the bare minimum breathable and waterproof will set you back at least $250. Add in pants, base- and mid layers, helmet, goggles … you get the idea.

That’s why Washington-based outerwear brand Eddie Bauer just rolled out a new rental program where people can have their items of choice shipped directly to them anywhere in the contiguous United States for very reasonable prices.

EB athletes in the Cascades
Eddie Bauer athlete Lexi duPont puts her outerwear to the test in the powder-choked Cascades. Photo: Courtesy of Eddie Bauer

Eddie Bauer partnered with Arrive Outdoors, a company aiming to make gear consumption more sustainable, and is setting its sights on attracting new outdoor participants who might want to try backpacking or camping but don’t want to shell out several hundred dollars.

The first rentals were available as of July 14, and it being summer, the inventory includes hiking boots, fleece jackets, guide pants, camp chairs, sleeping bags, day packs, and more. The 20-liter Stowable PackableDaypack, for example, costs $1.50/day to rent ($30 retail). The men’s Lukla Pro Mid Hiker shoe will set you back $8/day ($160 retail). The brand will roll out ski gear this fall, in time for the 2021-’22 season, including insulated ski jackets and shells, ski pants and bibs, mid and base layers, technical flannels, and casual clothing, plus gear bundles for men and women.

Related: Finally, a Way to Keep Old Ski Boots Out of the Landfill

There are also gear and apparel bundles for rent, such as the men’s Weekend Getaway Set, which includes the Ultimate Adventure Flex Pull-On Shorts, Guide-Pro Pants, several tech T-shirts, the Camp Fleece Full-Zip Hoodie, and the Maximus 2.0 45-liter duffel for $25 a day.

Eddie Bauer Midlayers
The women’s IgniteLite Stretch Reversible Jacket rents for $10/day, and the men’s Cloud Layer Pro Full-Zip Jacket is just $4/day. More ski outerwear will be added in the fall. Photo: Courtesy of Eddie Bauer

“Through our first rental program we hope to reach even more people, offering them the gear, apparel, and resources they need to get outside,” says Damien Huang, Eddie Bauer’s CEO, “whether it’s a hike in their local state park or a backpacking trip they’ve been planning all year.”

Also Read: Can We Indulge in New Gear While Responsibly Disposing of Old Gear?

In addition to helping more people get into their activity of choice, there are other perks of the new rental program, including the ability to try before you buy and encouraging reuse of gear, outerwear, and apparel for the greater good of the planet.

“Adventure should be self-prescribed,” Huang says. ”It looks different to everyone, and living your adventure can take many forms.”