Ski Resort Life

Aspen Promotes Safety on Slopes


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Avi Dog Demo, Smart Style Q&A to highlight Aspen/Snowmass’ participation during National Safety Awareness Week, Jan. 19 – 25.

ASPEN/SNOWMASS, CO – (News Release – January 18, 2008) — Aspen/Snowmass will host a variety of events and activities during National Safety Awareness Week on all four area mountains — Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk. Each year, Safety Week, sponsored by National Ski Area Association (NSAA), brings the snowsports industry together, as resorts plan and host a variety of events and activities meant to remind skiers and snowboarders to be responsible on the slopes.

Aspen/Snowmass continues to develop new and innovative ways to promote safety on the slopes. These activities bolster the resort’s ongoing safety efforts that include a School Safety Program and an Annual Safety Video Contest for kids.

New this year is the Smart Style Q&A activity at Snowmass and Buttermilk terrain parks. Guests can come by and if they answer the Smart Style Skier Safety Code & Responsibility questions correctly, they will receive an Aspen/Snowmass bandana.

Returning from last year is the Avi Dog demo at Aspen Highlands. The dog demo is on Saturday, Jan. 19 at the Merry-Go-Round at 11 a.m. On Sunday, Jan. 20, Aspen Mountain will hold a beacon and dog demo in Beacon Basin at 11 a.m.

On Monday, Jan. 21, Snowmass will host kids games and prizes in various locations near the Mall and Village Plaza from 1:30 — 3:30 p.m. And finally, Buttermilk will host the annual safety poster contest and will hold a helmet demo at 11:30 a.m. inside Bumps restaurant.

Pocket cards with the Responsibility Code & Smart Style Points will be distributed throughout the week and will be available at Guest Service Centers and ticket areas.

The National Ski Areas Association, along with the National Ski Patrol, the Professional Ski Instructors of America, the American Association of Snowboard Instructors, and Willis and AIG insurance companies, has created the Safety Initiative campaign to assist ski area operators nationwide address the topic of slope safety education for guests. The primary goal is to attempt to further reduce the frequency of accidents, and to unify the industry to focus on and communicate a proactive, strong safety message.