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Meals, gear, lift tickets, lodging, instruction, child care, transportation, entertainment. It all adds up. But the price you pay for what you get is called value. Brighton doesn’t have five-star cuisine on fine china plates, a raging après scene or granite counters in the bathrooms, but it still delivers the goods. Fly into Salt Lake International Airport from anywhere; drive 45 minutes with no traffic up to the resort; wear jeans to dinner; bring a picnic lunch or brown-bag it (both are encouraged by the resort). Or enjoy a $7 burger or a bowl of $9 chili. And the lift tickets and ski school prices you’ve paid are some of the cheapest in the Wasatch. Your budget goes far here. But value is more than adding up a pile of receipts. It’s the sum of what you get back. Brighton shines here, too. Its employees serve you with smiles and genuine warmth. Plus, money can’t buy Brighton’s ski conditions. Between top-notch grooming and 500 annual inches of snow, Brighton has you covered no matter the weather. And 100 percent of its terrain is accessed by high-speed lifts. That all adds up to a real value.
Categories: Value, Service, Access, Overall Satisfaction
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