NORTH WOODSTOCK, NH,
– The 2007-08 winter yielded an all-time record for skier visits to New Hampshire alpine ski and snowboard resorts, as well as the second highest official snowfall total on record. New Hampshire’s ski resorts compiled this past winter’s visits and proudly announced a total of 2,366,706 alpine skier and snowboarder visits, narrowly eclipsing the prior record of 2,357,787 visits set in the winter of 2000-01. Cross country areas shared in the success, hosting 165,608 visits, just 1,900 cross country skier visits short of the record set in 2000-01 of 167,475. Areas with snowtubing parks reported 119,053 snowtubing visits.
The alpine visits represented an increase of over 20% in comparison to the 2006-07 winter, with cross country skier areas boasting an increase of more than 66% over the previous season. Early projections pointed to a potential record year, a welcome relief after several consecutive winters of below average visits and snowfall totals. The 2007-08 season consisted of historic snowfall throughout the winter, allowing for a long ski season with consistently outstanding snow conditions. Several holiday periods yielded record numbers which annually can account for as much as 30% of the state’s ski business.
“Anytime we receive snow early in the winter at our ski areas, and in eastern Massachusetts and southern NH, and it continues consistently, we have a distinct advantage in encouraging skiers and riders to visit the Granite State. There’s simply no substitute for our guests waking up to snow in their backyards,” noted Karl Stone, Ski
NH’s Marketing Director.
The numbers are particularly encouraging considering current concerns with oil prices and the economy. Alice Pearce, Ski NH’s President, stated, “While no one enjoys the escalating price of gas, we’re glad that New Hampshire ski areas provide an affordable option to ski and ride with family and friends. The fact that our resorts offer big mountain skiing and riding with beautiful views of the White Mountains and the lakes regions, all within a short drive of many major markets, helped us achieve this record.”
Ski NH is the statewide association representing 39 alpine and cross country resorts and more than 200 lodging properties in New Hampshire. For more information on ski areas, lodging packages, lift ticket deals, and updated events at Ski NH mountain resorts, call Ski NH at (800) 88-SKI-NH (800-887-5464) or visit the Ski NH website at
. For statewide media relations assistance, visit the New Hampshire Division of Travel and Tourism’s media room at
under Travel Industry.