In an effort to corner the cheeseheads and sausage chompers of Chicago and Milwaukee, pronounced “mill-e-wah-que” which is Algonquin for “the good land,” Vail Resorts has added to its presence in the Midwest by purchasing Wilmot Mountain in Wisconsin. The luxury mountain resort management company first acquired heartland hubs Afton Alps (Minnesota) and Mount Brighton (Michigan) in 2012, and will gain 230 vert, 125 acres, and 25 runs with the new dairyland purchase.
Wilmot first cranked its rope tow in 1938 and was owned and operated by the same family until Vail purchased it on Monday, January 18. Actual price of sale is undisclosed but Vail is sure to sink a similar cool $10 million in improvements as it did at Afton and Brighton. With Michigan, Minnesota, and now Wisconsin and the greater Chicagoland area in the Vail Resorts fold, we expect to hear an increase in long, nasal pronunciation of vowels and NFC North representation on the slopes off I-70.