Earth Day Festival & Eco-Parade at Squaw Valley USA

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April 19, 2006

OLYMPIC VALLEY, CA - (News Release) - Squaw Valley USA and the Village at Squaw Valley are teaming up with the Tahoe Earth Day Foundation to celebrate Mother Earth at the 2006 Earth Day Festival on Saturday April 29, 2006.

Residents and visitors are encouraged to come to Squaw Valley and learn about the environmental issues, programs, and projects currently underway in the region, including watershed health, forest health, pollution prevention, alternative energy, waste management, recycling, and much more. Guests can also visit with agency representatives and non-profit staff from over 50 local organizations.

"We are excited that the Earth Day Festival is coming to Squaw again this year," explained Nancy Wendt, President of Squaw Valley Ski Corp. "This is an excellent opportunity for the community and visitors to learn more about local environmental issues and what they can do to help preserve and protect our beautiful area."

Squaw Valley's base Village will be filled with educational and environmental booths, earth-friendly vendors, hands-on activities, arts & crafts, food and drink, mural and face painting for kids, a bouncy house, and more. Music and entertainment throughout the day will be provided by a number of groups including Blue Turtle Seduction, the Jeff Jones Band, Sol Jibe, Frame of Mind, Old Dog - New Trix, Mad Cow String Band, the Chad Bowen Project, and Daowaga All Nations Drum Group. Music and entertainment will be performed all day long on two stages.

One of the highlights of the Festival is the Push, Pull or Pedal Eco-Parade! Entries may include anything that can be pushed, pulled or pedaled and does not have a motor, including bikes, wagons, skateboards, scooters or big wheels. Participants are encouraged to make and decorate their craft out of recycled materials. Parade attendees are also encouraged to dress up in the costume of their choice. The parade route will wind through the Village and base area of Squaw Valley USA and judging will be based on originality, creativity, appeal, and environmental friendliness. Registration for the Eco-Parade will be at 10 am at the raffle tent and the parade will begin at noon.

"This event is for kids of all ages," explained Derek Moore, Marketing Manager for Squaw Valley Ski Corp and event coordinator. "We want to encourage people to showcase their creativity, while also promoting a positive environmental message."

Waste reduction will be emphasized through the Zero Waste program. Earth Day Festival attendees can read facts and figures on American waste that will be placed throughout the Village. Participants are requested to minimize discardable handouts and implement other forms of waste reduction. Nearly all food vendors, along with New Belgium Brewery, will be using biodegradable take-out containers made of either paper or PLA, a high tech starch-based plastic. Food and biodegradable waste will be collected and composted by Full Circle Compost in Minden, Nevada. The composted waste will return to Sierra Nevada College's demonstration garden in Incline Village. A contest will be held to guess how much waste is generated the day of the event and the winner will receive a hammock made from recycled soda bottles.

New this year, Tahoe Truckee Earth Day welcomes the Patagonia Wild and Scenic Film Festival. The film fest presents a series of thought-provoking shorts and documentaries on Friday, April 28 at 7 pm at Bar One. Seating is limited and advanced tickets will be available at select locations throughout North Lake Tahoe and Truckee. Ticket locations and a listing of films will be announced soon and posted on the web at

The Earth Day Festival is from 10 am-5 pm and admission is free. Free round-trip public transportation service is available from Truckee and Stateline/Kings Beach to the Village. In addition, Squaw Valley Ski Corp is encouraging guests to carpool to the resort to help cut down on harmful emissions.

The Tahoe Earth Day Foundation, a non-profit organization, is being created to educate the general public regarding the Lake Tahoe and Truckee region's unique beauty and how to preserve and protect it. The means of providing such education includes, but is not limited to, regional Earth Day Festivals that will include environmental and educational booths with focus areas on watershed health, forest health, pollution prevention, alternative energy, and waste management. It has also been created to recognize and celebrate the work of Senator Gaylord Nelson of Wisconsin whose creation of the first Earth Day, on April 22, 1970, eventually led to national legislation such as the Clean Air Act and the Clean Water Act.

For more information visit or contact Suzanne Wilkins at 530-545-2565. For more information on the Zero Waste project contact Nichole Dorr, Town of Truckee at 530-582-2909. For volunteer opportunities you can also contact Nichole or Catherine Parsons, League to Save Lake Tahoe at 530-541-5388.