4FRNT was founded in 2002 by professional skier Matt Sterbenz in his garage in northern California. After years participating in slopestyle skiing competitions, Sterbenz decided he didn’t want to deal with companies that didn't understand the skiers they worked with or the type of skiing they were doing. The solution? Start his own company.
The first 4FRNT skis were unveiled in 2004 at the SIA show in Las Vegas. Since then, the company’s modest origins were upgraded and moved to Salt Lake City, Utah. In 2017, Jason Levinthal purchased the company and moved the brand's headquarters to Burlington, Vt. In addition to expanding their production, 4FRNT's athlete team has featured some of the biggest names in freeskiing, including Eric Hjorliefson, Thayne Rich, and the late C.R. Johnson.
Read more about 4FRNT's current ownership: If you can't beat ’em, join ’em.
4FRNT’s slogan is “Shaping skiing since 2002,” which speaks to both their ski production and their dedication to inspiring the entire ski community through their work. The company has come a long way from a small California garage, but their dedication to quality and attention to detail has never faltered.
Brand profile by Megan O'Herron