Since American recreational skier and aeronautical engineer Howard Head founded the company in 1950, Head has pioneered the latest material and design technologies to manufacture top-of-the-line skis for every level of mountain athlete.
Using Head's knowledge as an engineer, the ski manufacturer became one of the first in the industry to create a metal-wood composite downhill ski, rather than the wood ski that was the standard at the time. In 1950, Head had produced a ski that was lighter and easier to turn using a construction of plywood, aluminum, steel, and plastic. This was the HEAD Standard, and this product and more that Head developed took off in popularity. By the 1960s, Head was the leading ski manufacturer in the United States and the United Kingdom, and at one point, 50 percent of all skis in the U.S. were Head skis.
Since then, Head has continued to embrace Howard Head’s revolutionary ideology and still work to produce skis and boots that set a high industry standard. Today, Head is a destination for all kinds of skis, from racing to freestyle to all-mountain, boots, bindings, and poles. Each year, Head produces about 450,000 skis.
Although Head is famous for helping make skiing available to the masses, they are perhaps most well known as the company with some of the world’s fastest professional athletes. Today, the Head ski team—or the Rebels—is made up of over 70 skiers, including Ted Ligety, Aksel Lund Svindal, and Wendy Holdener. Head also sponsored Lindsey Vonn and Bode Miller throughout their record-shattering careers. In the 2018 Pyeongchang Olympics, Head athletes won 18 individual medals, making it the most successful Winter Games of all time for the company.
Checkout these skis in action: Watch: Perfect GS Turns with Ted Ligety
Head is an Austrian-based company, but has locations all over the world, including an American headquarters in Boulder, Colo. The company is lead by Johan Eliasch, Head’s chairman and CEO. Eliasch also founded Cool Earth, a global environment charity that has partnered with Head. Together with Cool Earth, Head has committed to saving over 7,000 acres of mature rainforests from destruction.
Learn more about Head on their website