Follow Ted Ligety through a racecourse in Deer Valley.
Introducing new lens technologies in stylish frames, plus thoughtful design elements and top-notch protection systems.
The goggle, helmet, body protection, and sunglass company, co-founded by Ted Ligety, has a new logo, new website, and a new outlook for the future.
If you're going to go to Hokkaido, or any other powdery locale, these are the tools you need this season.
Shred Optics co-founder Carlo Salmini has a degree from MIT and works with the university regularly to develop products for skiers.