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Ajax to Open to Snowboarders

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Aspen, CO, Jan. 5, 2001–The Aspen Skiing Company announced yesterday that it will open Ajax (Aspen Mountain) to snowboarders permanently beginning April 1, explaining it was the right thing to do.

“For years we belived that a skiers-only mountain was what the market wanted,” said Pat O’Donnell, president and CEO of Aspen Skiing Co. and a dedicated snowboarder. “But we have come to understand that snowboarding across our four mountains is the right way to welcome the new generation of snowsports enthusiasts to Aspen.”