Boeri Ski and Snowboard Helmets to Sponsor National Safety Week - Ski Mag

Boeri Ski and Snowboard Helmets to Sponsor National Safety Week

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Lakewood, CO, Jan. 6--The National Ski Areas Association (NSAA) announced today that Boeri Ski and Snowboard Helmets has signed on as the national sponsor for NSAA's inaugural National Safety Awareness Week, slated Saturday, Jan. 15 to Friday, Jan. 21, 2000.

National Safety Awareness Week will take place at participating ski areas nationwide. NSAA Director of Education Tim White explains, "The objective is to heighten awareness of slope safety and to showcase what efforts ski areas nationwide undertake all season long. Areas will participate at various levels and tailor events accordingly.

"Boeri's contribution is instrumental to the program's success-their involvement makes itpossible for the NSAA to reach the widest possible audience with our safety message," he said.

"We want our skiers and snowboarders to know and understand that we care about them and theirsafety. Hopefully, our effort will help to generate upfront awareness and education. Collectively, we have to take on a 'pro-active' approach and creatively educate our guests, employees and the media about slope etiquette and slope safety concern," White added.

National Safety Awareness Week will coincide with the Martin Luther King Jr. Day, which is on Mon. Jan. 17. A listing of ski areas that will be hosting special events during the week can be found on NSAA's website, http://www.nsaa.org/SAFETY/specialevents.htm

Boeri Ski and Snowboard Helmets and the National Ski Areas Association have produced attractive 3'x 8' banners and 18"x 24" posters that have been shipped to ski areas nationwide. NSAA member ski areas are being asked to display these items at their area during National Safety Awareness Week.

Also, Boeri Ski and Snowboard Helmets is the national sponsor for the Kid's Safety Poster Contest. Many ski areas are hosting their own local contest and sending winners to the national contest, which is being coordinated through NSAA. The contest targets 4th, 5th and 6th graders, but any elementary age child can participate. The students will be asked to create a poster related to any one of the seven points in "Your Responsibility Code." Prizes will be awarded and the winning poster(s) will be featured in SKI magazine's October 2000 issue. The deadline for the national poster contest is Feb. 1 with the winners being announced by March 1st. For details, also see NSAA's website, http://www.nsaa.org/SAFETY/kidsposternational.htm.

The National Safety Awareness Week and the national kids' poster contest are a part of the ski industry's national safety awareness campaign "Heads Up," a theme chosen because people generally identify "Heads Up" as a friendly safety-related reminder. Also, it's an easy concept for ski areas to incorporate into their on going, established skier/snowboarder educational programs, signage, etc. The target audiences for the campaign are guests, ski area employees and the media.

The National Ski Areas Association, along with the National Ski Patrol, the Professional Ski Instructors of America, American Association of Snowboard Instructors, Willis and AIG insurance companies, are sponsors of the campaign.

The National Safety Council (NSC), headquartered in Itasca, Ill., supports the "Heads Up"campaign and National Safety Awareness Week. The NSC supports other national safetyinitiatives such as motor vehicle and boating safety. The NSC will help support and educate the public about the campaign, particularly the National Safety Awareness Week by including ski and snowboard safety information on their website, http://www.nsc.org.

"We'd like to proactively remind all slope enthusiasts how we'd like everyone to have a fun, memorable, and rewarding experience on the slopes this year and always," said White.

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