February 23, 2006
DENVER, Colo., (BEF/Adventure Passports Press Release)—The Bonneville Environmental Foundation (BEF) and Adventure Passports have partnered to offer free SkiGreen Tags with each purchase of Adventure Passports' new guidebook, Passport to Ski Areas of Colorado. One SkiGreen Tag will be included with each guidebook and represents 100 kilowatt-hours of wind power, offsetting the amount of greenhouse gas emissions caused by driving approximately 150 miles in the average U.S. automobile.
"Our partnership with the BEF gives us the opportunity to give back to the environment we work and play in, says Adventure Passport co-author Angela Ashby. "Our mission is to help create the trend amongst our readers of promoting sustainability, and the free SkiGreen Tag offer provides outdoor enthusiasts with an opportunity to have an impact on global warming.
Last winter, ski-goers at Lake Tahoe and around the Pacific Northwest bought nearly 5,000 SkiGreen Tags, funding enough wind energy to power 50 homes for one year. All BEF Mini-Green Tags support new renewable energy such as wind and solar. Sources that supply BEF's SkiGreen Tags receive an independent environmental review and meet or exceed the current highest standards for green power. They are designated ClimateCool by the Climate Neutral Network and Green-e certified under the Center for Resource Solutions.
"This represents SkiGreen's first significant promotion within Colorado and the first time we've made the option available outside of a specific partner ski resort, says Patrick Nye, Director of Sales for BEF. "Adventure Passports has created excitement about its new book through significant promotional efforts and through its Internet blog. Engaging its readers helps spread the word about the benefits of supporting wind power with the SkiGreen program to help keep winter cool.
The Ski Resort Challenge 2006 blog, hosted on Colorado Ski Country USA's website (www.clubcolorado.com), is a review of all 25 Colorado ski resorts as guided by the Passport to Ski Areas of Colorado. To coincide with this announcement, today's posting features a special review of the environmental efforts currently being implemented at Colorado's resorts visited by Adventure Passports.
The Passport to Ski Areas of Colorado retails for $9.95 and is available for purchase online with one free SkiGreen Mini Tag included, at www.adventurepassports.com. [pagebreak]About Adventure Passports
Adventure Passports, LLC is located in Denver, Colo., and is dedicated to responsible recreation, sustainable tourism and supporting organizations that sustain the earth's resources. The first book in the Adventure Passport series, Passport to the 14ers was first published in 2004. More information about the company can be found on the web at www.adventurepassports.com, or by calling toll free 1-888-758-7505.
The Bonneville Environmental Foundation, a 501(c)(3) non-profit organization, was established in 1998 to restore watershed ecosystems and further the development and use of new renewable energy resources. Through revenues generated from the sales of green power products such as SkiGreen Tags, BEF funds projects that restore damaged watersheds and support new renewable energy projects from solar, wind and biomass. BEF pioneered the sale of Green Tags in 2000 and has helped establish national standards for certification and trading. Created by regional environmental groups and the Bonneville Power Administration, the Foundation operates collaboratively with but independent of both. BEF is a member of the Pacific Northwest Ski Areas Association and an environmental partner of the National Ski Area's Association's Sustainable Slopes program. More information is available on the web at www.SkiGreen.org or www.b-e-f.org
About Colorado Ski Country USA
Colorado Ski Country USA is a not-for-profit trade association representing Colorado's 25 sski and snowboard resorts. Information about the organization and its members can be found at www.coloradoski.com.