Booth Creek Denies Sell-Off Rumors


Vail, CO, April 6–Booth Creek Ski Holdings denied rumors throughout the ski industry that the Vail-base company is looking to sell a number of its ski properties.

“There is absolutely no truth to that story,” said Pat Peeples, spokeswomen for Booth Creek Holdings of a story that appeared in the Denver Rocky Mountain News business section on Wednesday. “We are not actively marketing these resorts for sale.”

However, when asked if Booth Creek would sell any of the four resorts in question – Bear Mountain, CA; Waterville Valley, NH; Mount Cranmore, NH; and The Summit at Snoqualmie, WA – Peeples said what every business person would say, “anything is for sale if the price is right.”

Founded in 1996 by former Vail owner George Gillett, Booth Creek currently owns seven resorts across the country. The company also owns Northstar-at-Tahoe, NV, Sierra-at-Tahoe, NV, and Loon Mountain, NH.

“A lot of the rumors started because of the sale of Grand Targee,” Peeples said. “We have been approached by people who are interested in our other properties, but again, we’re not actively looking to sell any other properties at this time.”

The Rocky Mountain News story quoted one industry source as saying, “We were approached and told Booth Creek is trying to peel off all except Loon, Northstar and Sierra,” said the unidentified source, claiming to be contacted by Booth Creek investors.

“Once again, there is absolutely no truth to that,” Peeples said.