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According to the 27.5 public-relations flacks bombarding us with e-mails, skiers can’t get wired enough these days. Hence the current raft of hypercaffeinated products. There’s Stok (free at participating coffee shops; www.getstokd.com), a cleverly packaged expresso shot in a coffee-creamer tub that boosts your regular cup of joe. And Shock ($9 per four-pack; www.shockcoffee.com), a triple-shot can of coffee with the tag “Sleep is overrated.” And then there’s No Name ($2; www.drinknoname.com), an energy blast with three times the caffeine of Red Bull. (It was formerly known as Cocaine until the FDA threatened to ban it in May.) There. We covered it. Now leave us to our yerba mate and incense.
When Giro released its line of Score goggles this year, it snubbed the whole rock-star bling trend in favor of a design thats actually cool, enlisting Grammy-nominated artist Jesse LeDoux to create the strap graphic. A former art director for Sub Pop records, Ledoux built album covers and posters for The Shins, Death Cab for Cutie, and Iron and Wine. He’s also designed images for skis, snowboards, and backpacks. “I gravitate towards escapism stuff, like the idea of creating an alternate universe,” say Ledoux. “The world’s got enough ugliness in it, so try and make goofy stuff that makes me forget all the lameness.”