Canada's First "Ski Hub Now Open


BANFF, Alberta Jan. 3, 2005 – Visitors to Banff/Lake Louise now have a fast, convenient option for all their winter vacation needs with the opening of the Banff Ski Hub located at 119 Banff Avenue.

The modern, ski lodge-style centre is owned and operated by Ski Banff-Lake Louise-Sunshine, a joint venture of the three ski resorts in Banff National Park: Sunshine Village, Ski Banff @ Norquay and Lake Louise. The Hub is another example of a newly enhanced and focused partnership amongst the three areas in an effort to strengthen destination business into the Banff/Lake Louise region.

The Hub is a centrally located “one-stop-shop” where visitors can purchase all components of their Banff/Lake Louise winter vacation – tri-area and resort lift tickets, snow school lessons, ski rentals, plus outdoor gear such as goggles and gloves. Guests can also book other fun activities from dog sledding and ice climbing to après ski events, or shop for logo merchandise from each of the three resorts including fleece wear, t-shirts, pins and ball caps. Live webcams will be broadcast throughout the Hub giving visitors up-to-the-minute visuals on ski conditions at each of the three resorts.

“We envision the Ski Hub as a total winter vacation shop. All the exciting activities Banff/Lake Louise has to offer – we can book for our guests.” states Corrine Harris, Ski Hub Manager. “We also offer skiers and riders the convenience of ‘direct-to-lift access’ by selling lift tickets in advance, enabling guests to get the most of their skiing day. Our goal is to deliver a superior guest experience to visitors while they are here.”

The Hub is open throughout the winter season from 7:00am to 10:00pm daily and can be reached at 403-762-ISKI.

For more information on Ski Banff-Lake Louise-Sunshine and/or the Banff Ski Hub, please visit www.skibig3.com