David Barry

All Stars 0204

The Company Man, 40

David Barry is a tall man, thin and kinetic. He seems to blur at the outside. He speaks in clips. "Didn't go to college. Knew what I wanted to do. Work in the ski business. Didn't want to be hungry. Didn't want to be poor. Over the last two decades, Barry has risen from overachieving bellhop at eastern Canada's Gray Rocks Ski Area to VP of operations for industry giant Intrawest in Colorado. Along the way, he helped bring Quebec's Mont Tremblant from the brink of bankruptcy to the number-one Eastern resort with a warm-and-fuzzy ad campaign of steaming cocoa and snowy pine cones. He helped make Whistler the most chart-topping spot in the biz by renting houses and stocking fridges for photographers and film crews—and then watching their images fill magazines. At Copper Mountain, he introduced the concept of customer service. "They're not gapers, not squids, they're our guests, he says. "In the industry, it comes down to winning the battle of personal touch. Case in point: On his first day as Copper's lead dog, Barry was out with a squeegee, cleaning windshields. "Walk in the visitor's shoes. Create memories. Those people came back to their cars just stoked.

The Vision: "Up in the air. It'd be perfect if everyone would stop trying to catch their own reflection in the window. It's not about being cool, it's about sharing the coolest experience.