January 15, 2008 -Eldora Mountain Resort, CO- On Saturday and Sunday, January 19th and 20th, in conjunction with the National Ski Areas Association’s (NSAA) National Safety Awareness Week, Eldora will offer its guests a free “test drive” of a Marker helmet. Eldora Mountain Resort and Marker USA have teamed together to encourage helmet use and to promote skier safety. The Eldora / Marker Helmet Test Drive Center will be set up at the base of Cannonball and Challenge lift for the weekend. Guests may ski or snowboard up to the Test Center and try a helmet. After using the helmet, they may purchase it directly at that time (while supplies last). With discounts of up to 50% below retail, being subsidized by Eldora and Marker, savings will be significant to the guest.
According to Rick Foster, Marker USA Representative, “This program with Eldora is an ideal opportunity for skiers and riders of all types and ages to demo a Marker helmet and to confirm its comfort, performance and thermo regulatory control – and then purchase at an exceptional deal. Marker is excited to work with Eldora during the NSAA National Safety Awareness Week. Eldora, through their involvement with this program is positioning itself as a leader when it comes to promoting helmet safety and awareness.” Foster also adds “Marker USA has been a leader in ski industry protection, innovative products, and performance enhancement for over 55 years. Skiers and riders can feel the difference and benefit with improved ski performance with Marker technology.”
“Eldora continues to be committed to encouraging and promoting safe and sensible snowsports practices,” says Brian Mahon, General Manager of Eldora Mountain Resort. “Providing our guests with the opportunity to experience all the benefits of a helmet only makes sense during National Safety Awareness Week. Not only are we providing helmet use – we will throw in a discount this weekend to boot!”