Environmental Group Relations- Gore Mountain, New York
In 1994, Gore Mountain formulated a five-year plan, a long-term upgrade of the ski area to modernize the 30-year-old facility. Since it is surrounded by forever-wild Adirondack Park, environmental compatibility was identified as a primary goal of the plan. T
he area has since exceeded this goal by not simply following environmental regulations, but by becoming a proactive pioneer that combines skiing and environmental concerns to develop in an environmentally sensitive manner now and in the future.
The process supported by such groups as the Sierra Club, Adirondack Nature Conservancy, Audubon Society, and Trout Unlimited involved the presentation of the area's goals and vision, inviting group concerns, and then addressing them. (Finalists: Copper Mountain, CO; Aspen Skiing Company)