Las Vegas, NV, January 29, 2003-Gorsuch Ltd. of Vail, Colorado, was named National Ski Shop of the Year by SKI senior editor Joe Cutts at an awards party at the SIA show today. The honor was part of the fifth annual SKI Magazine Gold Medal Ski Shops program, which selects North America's 60 top shops.
"Gorsuch is an experience in itself that raises the ski shop to an art form," said Cutts. "It's what so many vacationers want from a high-end ski town shop, even if they didn't know they wanted it."
The regional Shops of the Year were also announced. They are:
Rockies Regional Shop of the Year: Colorado Ski and Golf, Aurora, Colo.
Far West Shop of the Year: Footloose, Mammoth Lakes, Calif.
Midwest Shop of the Year: Viking Ski Shop, Chicago, Ill.
New England Shop of the Year: Northern Ski Works, Ludlow, Vt., and Killington, Vt.
East Shop of the Year: Nestor's Warming Hut Ski Shop, Whitehall, Pa.The winning shops were selected from four years of surveys by more than 8,000 readers of 1,500 ski shops in North America. Readers rate the shops in six categories: staff expertise; selection; price and value; backshop and tuning; bootfitting and innovative programs.The shops are also reviewed by a panel of 12 ski industry experts. The winning shops will be highlighted in the September 2003 Buyer's Guide edition of SKI magazine."These top retailers are manning the frontlines of our sport and industry," Cutts added. "They truly deserve this recognition-and our support."SKI Magazine is published by Mountain Sports Media, a division of Time4 Media based in Boulder, CO. Mountain Sports Media is the world's leading publisher of magazines and web sites for snow sports enthusiasts. In addition to publishing the world's leading snow sports magazines-SKI, SKIING, FREEZE, TransWorld SNOWboarding, SKIING TRADE NEWS, TransWorld SNOWboarding Business and SnoWorld-MSM has started a book publishing division, Mountain Sports Press. Mountain Sports Media's web sites include skimag.com, skiingmag.com, skinet.com, freezeonline.com, warrenmiller.com, snowtradenews.com and myskitrip.com. Events include NASTAR, US Freeskiing Open and the Warren Miller Film Tour. Time4 Media, the world's leading publisher of leisure-time magazines, is a subsidiary of Time Inc., which is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL).