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Denver, CO., Aug. 14–The Colorado Ski Country USA (CSCUSA) Board of Trustees has named David Perry president and CEO. David joins CSCUSA from Intrawest’s Whistler/Blackcomb resort where he served as vice president of marketing and sales.
David Perry brings more than 22 years of ski industry leadership to Colorado. Over the years, David has been one of the principle architects of Whistler/Blackcomb’s phenomenal growth and evolution. David was hired as marketing manager at Blackcomb in 1982. In 1990, he moved to the Intrawest Corporation where he oversaw all resort, residential, commercial and industrial real estate marketing and sales. He was also involved in the master planning process for village design for Blackcomb and Mont Tremblant.
From there, he moved to Whistler Mountain Ski Corporation where he served as director of marketing and sales. When Intrawest merged Whistler and Blackcomb resorts three years ago, David, as vice president, initiated a successful business development and growth marketing strategy. Under his leadership, skier visits grew 30% over three years.
“I have had the unique professional experience of working for a Colorado competitor while I have also been a great enthusiast of the state. I look forward to bringing my experience, as well my ability as a business builder to this organization,” said David Perry. “My family and I are tremendously excited to move to Colorado.”
“We are pleased to have found an executive to lead CSCUSA with such a strong leadership and ski industry background. David will be a tremendous asset as CSCUSA moves forward to grow the ski industry in Colorado,” said Andy Daly, president of Vail Resorts and board chairman for CSCUSA.
Ralph Walton, CEO of Crested Butte Mountain Resort chaired the search committee. “We had numerous candidates for this position and unanimously decided that David would bring fresh ideas in order to jump start the Colorado market,” said Walton. “We feel fortunate to have found a person with David’s proven background to direct CSCUSA’s efforts.”
Perry, 45, and his wife Kathy have two mountain girls, Sierra, four years old, and Tiana, two.