KILLINGTON, Vt. (June 10, 2003, News Release) – The National Ski Areas Association (NSAA) recently announced that Killington Resort, the largest ski and snowboard resort in eastern North America, was chosen as one of eight winners for its 2002-2003 National Ski Area Safety Contest. The winners are NSAA member resorts of all sizes and from across the U.S.
“These winners involved their entire staffs in an effort to promote safety awareness. The resorts have done a remarkable job of educating guests and employees about the ‘Your Responsibility Code’ and personal slope safety,” said Tim White, NSAA’s director of education.
The annual Ski Area Safety Awards are given to ski areas that use innovative marketing programs to promote slope safety during National Safety Awareness Week held every January. Two resorts are recognized from four categories. Killington was a winner in the 500,000-1 million skier/snowboarder visits category.
“We wanted to create new and different ways to educate our guests about safety awareness and the National Safety Awareness Week each year is a great time to bring all of those ideas together,” said Anne Snyder, of the resort’s human resource department. “We created a variety of programs that affected everyone through special events, contests and other programs. Our goal is always to educate about safety awareness but at the same time make it fun. We are honored to have been recognized for our safety efforts.”
The following was Killington’s award-winning program during National Safety Awareness Week 2003:
Student Awareness at Local Schools – Members of the Killington Mountain Ambassador team visited approximately 30 area schools and groups to create awareness about responsible slope behavior. The curriculum included the importance of alpine awareness, knowing and practicing “Your Responsibility Code,” education about helmets and safety bars, on-hill etiquette, trail signage, and the possible consequences of irresponsible skiing and riding. Age appropriate safety awareness videos were used to reinforce these messages and to help kids understand the being responsible is cool. Killington trail guides were distributed to the students. They were presented with a Killington pin and asked, as Killington’s official Student Ambassadors, to promote alpine awareness whenever they ski or ride.
“Heads Up” Poster Contest – Fourth and fifth graders who are in Killington’s Junior Program participated in the National Ski Areas Association “Heads Up” Poster Contest. The mission was to promote safety awareness and education to elementary school children, to support classroom curriculum related to sports, health and safety, and to give kids a chance to have fun and be creative while learning about slope safety. Posters had to reflect one of the seven points of “Your Responsibility Code.”
Two winners and two runner-ups were selected and went on to compete in the national competition. The entries were judged in two categories: Best Overall Safety Message and Most Creative Design. The two winners each received their choice of a ski or snowboard package. The two runner-ups received new Boeri helmets. All posters were displayed at locations around the resort during National Safety Awareness Week.
Free Lift Ticket or Perfect Turn Clinic Voucher with the Purchase of a Boeri Helmet – Guests who visited any Killington Resort retail shop (including the Shops at the Shack and on-mountain stores) during National Safety Awareness Week, and who purchased a Boeri helmet received a voucher for a free lift ticket or free ski or snowboard clinic (guests’ choice), valid at Killington.
Boeri Helmet Demo Day – Boeri Helmets were on hand for guests to test the latest in helmet technology. Free demos were tested at the base of the Snowshed Trail on Saturday, Jan. 18.
50 Percent Off Binding Checks – To check for binding safety, guests received 50 percent off binding checks when they brought their skis to any Killington Resort renntal/repair facility from Jan. 18-24.
Know the Code Drawings at Shops at the Shack – A live radio broadcast was held at the Shops at the Shack on Saturday, Jan. 18 from 4 – 6 p.m. Skiers and riders were encouraged to stop by and recite four of the seven “Your Responsibility Code” points to be entered into a drawing for Boeri helmets.
Snow Monsters – Children in Killington’s daycare programs (Friendly Penguin, First Tracks and the Killington Grand Resort Hotel daycare) learned about slope safety by coloring Snow Monsters cartoons. Each coloring book illustrated the points of “Your Responsibility Code.” Killington mascots visited the children’s areas to emphasize fun and safety. “Heads Up – Know the Code” safety stickers were distributed to children.
In addition to these programs, Killington promoted safety throughout the week via safety videos and posters in the base lodges, lift tower signage, “Your Responsibility Code” appearing on large LCD signs at major lifts, food and beverage safety specials to match the Code of the Day, ski patrol interviews and appearances on local television, mountain ambassadors interacting with guests, and providing more information on killington.com by clicking on the “Heads Up” button on the homepage.
Killington is an American Skiing Company resort. Headquartered in Park City, Utah, American Skiing Company is one of the largest ski, snowboard and golf resorts the country. Other resorts include: Sunday River and Sugarloaf/USA in Maine; Mount Snow in Vermont; Attitash Bear Peak in New Hampshire; Steamboat in Colorado; and The Canyons in Utah. For more information, visit Killington’s website at killington.com.