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When your clientele includes movie stars such as Arnold Schwarzenegger and Don Johnson, it behooves management to be responsive to feedback. When some of the Aspen Club’s members complained that the 150-foot walk from the club’s parking lot to its Stairmasters and treadmills was just too far, the club answered by paving a new parking lot-right in front of its entrance. And how much more time will fitness-minded Aspenites now have in their day? According to Aspen Club general manager Deborah Smith: “About 90 seconds.”
With bulging bank accounts due to development-spurred revenues, some ski towns are opening their own fitness centers. In Colorado, the towns of Breckenridge, Avon and Silverthorne all boast municipally owned recreation centers, offering many of the same classes and fancy fitness machines found in private clubs. Locals and visitors interested in saving cash are finding few differences between these clubs and their high-dollar neighbors.
“A lot of people come in and say we have better facilities than they have in their hometown clubs,” says Bob Pfeiffer, director of leisure services for the town of Breckenridge. An all-day pass to the club, which includes access to classes and equipment, is $6.50.