Loveland Sport Shop Wins Gold Medal Shop Award - Ski Mag

Loveland Sport Shop Wins Gold Medal Shop Award

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Georgetown, CO. March 4, 2003--On January 29, 2003, Loveland Ski Area's Sport Shop was honored with SKI Magazine's Gold Medal Shop Award as one of the top 60 North American ski shops. The winningshops were nominated from 8,000 reader surveys and reviewed by a panel of 12 ski industry experts made up of presidents, VP's of sales, and other high ranking industry professionals. Shops were rated in six categories: staff expertise, selection, price and value, backshop and tuning, boot fitting and innovative programs.

"Sport shops are an important connection to the slopes, they are the first step in a positive ski experience," explains SKI Magazine senior editor, Joe Cutts. "These are the best shops in North America and we are proud to recognize and honor them."

"We strive to be a specialty shop with competitive prices with diverse and imaginative merchandise," says Sue Booker manager of Loveland Ski Area's sport and rental shops. "The award is special to the staff as it shows all their hard work and dedication really does make a difference and does not go unnoticed."

Loveland's sport shop provides unique services including custom boot fitting, clothing and an innovative demo program for alpine, telemark and snowboard customers.

Boot Fitting-Comfortable, well fitting boots are key to enjoyment and performance. The Loveland shop is known for boot fitting and alignment expertise. The slope side boot lab has a definite advantage to solving boot problems. Fit, performance and comfort is the goal.

Daytripper-This special package includes lift ticket, boots, skis & poles, snowboards, warm cloths, goggles, mittens, and a hat for one low price.

Hat Trick Demo-This package allows skiers the opportunity to test drive, any three, high-end telemark or alpine packages in one day for one low price of $25. Participants will have equipmentselected by trained shop professionals that best suits each skiers ability.

Loveland is located 53 miles west of Denver, or 12 miles east of Silverthorne at Exit 216 onInterstate 70. Call (303) 571-5580 for information or visit for the latest snowconditions and additional information