Loveland Sport Shop Wins SKI Magazine Gold Medal


Georgetown, CO March 10, 2004 - On January 29, 2004, Loveland SkiArea's Sport Shop was honored with SKI Magazine's Gold Medal Shop Award, as one of the 60 top North American ski shops for the second year in a row. The winning shops were nominated from 8,000 reader surveys and reviewed by a panel of 12 ski industry experts made up of presidents, V.P.'s of sales, and other high ranking industry professionals. Shops were rated in six categories: staff expertise, selection, price and value, back shop and tuning, boot fitting and innovative programs.

"We strive to be a specialty shop offering competitive prices with diverse and imaginative merchandise," says Sue Booker, manager of Loveland Ski Area's sport and rental shops. "To be the first and only ski area shop to receive this award last year was an honor. To receive it two years in a row shows the world that Loveland Ski Area has one of the best sport shops around," Booker continued.

To compliment the mountain shop's diverse product selection, Loveland'ssport shops provides unique services including custom boot fitting,clothing rentals and The Adventure Center - an innovative slope side demo center offering the latest gear for alpine, telemark and snowboardcustomers.

Loveland Sport Shop Special Services and Products:

Day Tripper Special: This unique package includes lift ticket, boots, skis & poles, snowboards, warm cloths, goggles, mittens, and a hat starting at only $59.

Hat Trick Demo: This package allows skiers the opportunity to test drive, any three telemark, snowboard or alpine packages in one day for one low price of $25. Equipment consists of the latest models from leading manufacturers and is available through the Sports Shop's, slope-side Adventure Center. Participants will have equipment selected by trained shop professionals that best suits each rider's ability. Those interested in purchasing gear may have the demo price applied towards their purchase.

Customized Boot Fitting: Comfortable, well fitting boots are key toenjoyment and performance. The Loveland shop is known for boot fitting and alignment expertise. The slope side boot lab has a definite advantage to solving boot problems. Fit, performance and comfort is the goal.

V.I.S. Program: V. I. S. (very important skier) Ski Storage. For only $200 per year Loveland guests may store their skis or snowboard and receive regular performance tunes and binding calibrations as well as weekly de-burring of edges and waxing (a $50 value) as needed. The V.I.S. Super Saver program costs $100 and allows skiers and riders to keep their equipment at Loveland Ski Area throughout the ski season.