Mammoth Mountain, CA, Feb. 26, 2001--Mammoth Mountain, traditionally known for big winters, receives over thirty-two feet of snow annually. This winter, the snowfall has not been the sole contributor to Mammoth's intense season.
Coping with crisis
During January, Mammoth dealt with restrictions on energy consumption as per the California energy crisis. Mammoth limited consumption by suspending operations of some lifts and base facilities. The resort even postponed night skiing until the crisis stabilized the week of Jan 29. However, Mammoth maintained full operations on the weekends when "Corporate America" shut down and the resort never experienced a rolling blackout.
Rob Perlman, executive director of marketing, tried to maintain "good corporate citizenship" by "making every effort to reduce power usage during the crisis." Perlman achieved his goal without sacrificing the experience of Mammoth's vacationing guests.
Though the crisis has quelled, Mammoth may still feel its impact. During Stage Three (Energy) Alerts, rates increased 100 percent per Kilowatt-hour. The rate hike is currently under review by the California Legislature and will likely be reduced to a more manageable level.
It is easy being green
On the back of the National Ski Areas Association's (NSAA) Sustainable Slopes Environmental Charter, Mammoth and June Mountain joined with Surfrider Foundation's Snowrider Project to contribute to environmental awareness among ski areas. Both Mammoth and June Mountain donated one dollar for every lift ticket sold to the Snowrider Project on Feb. 25.
The Snowrider Project aims to "increase the public's understanding of the hydrological cycle and the intimate connections between snow, land, and surf."
Input from ski resorts and other organizations throughout the U.S. developed NSAA's Environmental Charter. The charter is intended to be an educational tool that provides resorts with a framework to help implement sound conservation practices, to assess environmental performance, and to set goals for future improvements.
Mammoth boasts an eight to nine foot base so far this year and snow has graced the resort on all but a handful of days during February. From Feb. 10-12, the mountain was shrouded with a five-foot powder dump.
In obvious support of Mammoth's environmental affability, Mother Nature dropped another twenty inches on Feb. 25. February's snowfall keeps Mammoth on track to receive the thirty-two feet of snow it has come to expect annually.