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Carlisle, MA, Aug. 22–Operation Ski and Snowboard, the winter sports arm of the Military Sports & Recreation Network (MSRN) marketing program, announced today it has signed a deal with the United States Air Force to act as its agent in securing special military pricing deals at resorts around the world for the 2000-2001 ski season and for some summer 2001 venues. Air Force personnel will then be able to take advantage of the deals through their local base ITT(information, tickets and tours) office as a single point of contact.
“We’re thrilled to be part of the Air Force’s Central Ticketing Program,” said Larry Bearfield, MSRN president. He said the deal would give his company the leverage to try and drive an increase in military personnel and their families visiting winter resorts. OpSki already maintains a ski and snowboard marketing effort on military bases around the world.