SIA SnowSports Show in Las Vegas


LAS VEGAS (January 27, 2003) - Buyers, exhibitors and wintersport enthusiasts attending the Snowsports Industries America (SIA) trade show entered the new Mandalay Bay Convention Center today for the first time. Show attendees were surrounded by state of the art facilities, a host of first class restaurants, the House of Blues, a spa and a Shark Reef with 1.6 million gallons of water, rife with exotic fish and 16 species of shark.

With the show taking place all on one floor, buyers walked around a show that was easier to navigate and easily accessible to dining. Ninety-two new exhibitors with innovative products joined established brands showcasing next year's apparel and gear lines.

"We're going to be an industry again," said John Schweizer, president of Garmont. "The great benefit of being here at Mandalay Bay, is that the party begins right outside the door of the convention hall. People will work together, and now will play together after the show. It will be incredibly healthy for this community."

The party kicking off the show on opening night is "Big Money Monday" at the legendary House of Blues. The event, sponsored by Hooked on the Outdoors, features the popular band Pennywise and local band 2 Cents Worth.

Covering the show for the first time, CNBC will be broadcasting live from the show Tuesday morning, with a segment appearing on Squawk Box at 7:50AM, Eastern Standard Time.

"Manufacturers are making it easier for consumers to experience snowsports for the first time," said David Ingemie, president of SIA. "We have soft ski boots that switch too a 'walk function' with the flip of a switch; the world's first and only wearable electronic jacket with an integrated iPod control system; and adjustable insulation that enables consumers to regulate their own climate. Wintersport enthusiasts will be warmer, dryer and more comfortable."

Show attendees will also see NASA-inspired insulation; waterproof, breathable, wind resistant denim; melanin-enhanced sunglasses; skis that electronically detect and react to a change in speed or snow conditions; and snowboards fit all sizes.