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Granby, CO, Dec. 15, 2000–Silver Creek Golf and Ski Ranch is changing its name to SolVista Golf and Ski Ranch. The name establishes an exclusive market identity for the ranch and signals the emerging improvements to the resort.
SolVista combines the Latin words for “sun” and “view,” expressing two of the ranch’s most notable characteristics.
Several parties not associated with the ranch presently utilize the “Silver Creek” name. In order to avoid lawsuits, the ranch chose to develop a new identity for itself.
One hundred million dollars in improvements will go into the resort, including an 18-hole championship golf course, new high-speed quad lifts, lighting for nighttime skiing, a marina, 1,200 acres of new terrain, and a new 115-unit mountain home community.