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North America’s Top 60 ski shops were selected from three years of surveys, with nearly 7,000 readers rating 1,500 shops. Shops were scored in six categories:
1) Staff Expertise/Friendliness;
2) Product Selection;
5) Bootfitting Expertise;
6) Innovative Programs.
A panel of 10 industry experts also reviewed the final winners/awards list.
New this year are five regional winners and one national winner selected from the top 60.
The award-winning shops will be listed in the September 2001 issue of SKI Magazine in an article on the Gold Medal Ski Shops.
SKI created the Gold Medal Ski Shops program to support the key role that ski shops play in skiing’s future success.
SKI looks forward to partnering with all shops on future enterprises.
For more information on the program or to give your feedback on future enterprises with SKI, please contact Maureen Drummey at 303-448-7679.