Ski Utah Launches New and Improved Websites


Get access to everything we publish when you sign up for Outside+.

September 16, 2006

SALT LAKE CITY, UTAH – (News Release) – For years, Skiutah.com has been the authority for skiers and snowboarders seeking resort, lodging, dining and snow report information for Utah. As the state continues to set new records for skier day numbers, the website’s popularity has exploded as well. The 2005-06 ski season saw a record four million skier days while Skiutah.com matched this total with over 4 million page views per month.

“Given the surge in skier days and web visits, we felt it was time to offer those seeking information on skiing and snowboarding in Utah an enhanced online experience that better represents our fantastic ski product. Skiutah.com has enjoyed great success over the last few seasons but was in need of an upgrade to stay ahead of the curve in internet technology and accessibility,” said Nathan Rafferty, president of Ski Utah.

With that in mind, Tim Roberts, Ski Utah’s webmaster, created a new layout and design that is both progressive and more user-friendly. The updated, sleek look offers improved speed and conveniently features the daily snow report on the homepage.

“With this redesign we hope to continue making strides in increasing traffic on the website and remaining the ultimate source for information on Utah skiing on the World Wide Web,” added Roberts.

Last year Skiutah.com reported 400,000 visitor sessions and 110,000 unique visitors per month.

Rideutah.com received a facelift as well. The site, also administered by Ski Utah, is devoted to snowboarders and is now in partnership with Burton Snowboards. The new site offers greater quality content, an improved look and feel and more detailed information about snowboarding in Utah. It now also features snowboard-related product reviews and athlete interviews. A new Ride Utah snow report will debut this winter.