If you are one of the many skiers and snowboarders who have been losing Powder-8 partners to rising lift ticket costs and the unfathomable attraction of curling, several eastern resorts have devised a solution — host an intervention.
After-school specials popularized interventions in the early 1990s with parents and friends cornering loved ones to bemoan drinking problems, drug habits and low SAT scores. In these technology-driven times, American Skiing Company (ASC) has unveiled a flashy web-based marketing campaign, which allows skiers to encourage their friends to rejoin the winter warrior ranks and return to the mountains.
Sugarloaf/USA and Sunday River in Maine; Killington, Pico and Mount Snow in Vermont; and Attitash in New Hampshire prescribe a strict therapy of wit and humor to lure skiers and riders back to the slopes this year. At
, visitors can create customized intervention programs using a combination of seven characters and six resort settings. A winning alliance of spandex-clad Austrian Ernst, woodsy Scot Ian, Midwestern Molly Coddle, pontificating backwoods psychologist Dr. Bill, hip slangster Angus, puffy-wearing Slim and angry, Angry Jim can induce the most rooted couch potatoes to come to their skiing and riding senses.
At the website, visitors have the opportunity to purchase ASC’s All for One Pass, a mighty offering, which serves up the most Eastern vertical and acreage clout under a single lift pass. Modeled after Vail Resort’s Colorado Pass, the All for One Pass provides direct lift access to six of the East’s premier resorts, all but Pico ranked among the SKI Magazine 2006 Reader Resort Survey (Killington — 3rd in the East; Sugarloaf — 4th; Sunday River — 12th; Attitash — 14th; Mount Snow — 17th).
The pass comes in five varieties:
No blackout days; 5-25% off Eastern and Western ASC lodging packages; 20% off at ASC retail stores; 4 free Perfect Turn® group clinics; First Tracks every Sunday; 20% off 2 one-day lift tickets per day; 20% off tunes and demos; and 2 one-day lift passes for friends or family.
Price: $899 before 10/10/05; $1500 after
No blackout days; 5-25% off Eastern and Western ASC lodging packages; 15% off at ASC retail stores; 2 free Perfect Turn® group clinics; and 20% off 1 one-day lift ticket per day.
Price: $699 before 10/10/05; $1300 after
Ten blackout days: 11/25 & 11/26; 12/27 – 12/30; 1/14 & 1/15; 2/18 & 2/19; 10% off at ASC retail stores; 5-25% off Eastern ASC lodging packages.
Price: $439 before 10/10/05; not available after
Fourteen blackout days: 11/25 & 11/26; 12/26 – 12/31; 1/14 & 1/15; 2/18 – 2/20, 2/25; 5-25% off Eastern ASC lodging packages.
Price: $369 before 10/10/05; not available after
College All-East Season Pass
No blackout days; must be a full-time student with valid college or university ID and a letter from the registrar’s office.
Price: $369 thru 10/24/05; $499 10/25 — 12/5/06
Skiers and riders who purchase their passes at www.SkierIntervention.com and carry out interventions for friends and family can receive additional benefits, including free pass upgrades, free lift tickets and chances to win weekend getaways to ASC eastern resorts and a 4-night/3-day vacation to Steamboat, Colo. or The Canyons, Utah.
For more information, please log onto www.SkierIntervention.com.