Golden, Colo. (Press Release) — Big City Mountaineers, the country's leading volunteerorganization devoted to mentoring urban teens during wilderness trips, announces the launchof
Magazine's Skiing for Someone program. Joined by The North Face as a presenting sponsor,
Magazine's Skiing for Someone program will set a new standard for marrying highly sought-after adventure sporting events with a philanthropic venture.
An offshoot of the popular Summit for Someone benefit climbs, Skiing for Someone will take participants on multi-day cat and heli skiing adventures throughout North America whileraising money for BCM's youth mentoring program. Warren Miller Entertainment and Atomicare also providing critical promotional support and gear incentives to this innovative program.
Athletes from both Warren Miller Entertainment and The North Face will be participating ineach event and add a unique component to this program for its participants.
Magazine sees the opportunity to help create groundbreaking backcountry programsthat are both world-class events and lucrative fundraising opportunities for an organizationwhose cause we believe in, comments Stefanie Luciano, Vice President of Marketing atMountain Sports Media,
Magazine's parent company. "Everybody involved in thisprogram will walk away with a once-in-a-lifetime experience while doing good for inner-citykids. We're excited to launch this concept and are thrilled that the money it raises will allowBCM to offer its recreational mentoring program to more youth.
Joe Flannery, Vice President of Marketing, The North Face, adds, "The North Face has beena strong believer and supporter of Big City Mountaineers' mission for years, and a sponsor ofits Summit for Someone program since its inception three years ago. We're very proud to nowhelp create and launch Skiing for Someone, as it benefits a tremendous cause, and allowsThe North Face to continue to fund programs that create opportunities for youth to getoutdoors."
Skiing for Someone participants will raise a minimum of $2500 for BCM youth mentoring trips,which in turn will entitle them to one of five discounted backcountry trips provided bysupporting guide services. Guide services supporting
Magazine's Skiing for Someoneprogram include Alaska Backcountry Adventures, North Cascade Heli-Ski, Pacific CrestSnowcats, Ruby Mountain Helicopter Skiing, San Juan Ski Company, Silverton Mountain, andTelluride Helitrax. The combination of local guides and world-class skiing will make this afundraiser not soon to be forgotten.To learn more, please go to
. Registration is open for the 2007 season.
for information about participation.
About Skiing for Someone & Big City MountaineersSkiing Magazine's Skiing for Someone cause marketing program owned by and to benefit BigCity Mountaineers. BCM, a 501(c)(3) non-profit, is the country's leading volunteerorganization devoted to providing significant mentoring during wilderness trips, for urban teensparticipating in existing youth development programs. Learn more at www.bigcitymountaineers.org .