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It sounded like something out of a mob flick: Last July, a truck loaded with merchandise rolled from Utah to Montreal en route to a Canadian distributor, got held up in customs, and disappeared-along with the loot. But this truck wasn’t carrying cigarettes; it was carrying $250,000 worth of Smith goggles and sunglasses.
At press time Montreal police had arrested, but hadn’t charged, two men trying to resell Smith displays. Thanks to tight ties among manufacturers, distributors, and dealers, ski industry products are nearly impossible to resell in mass quanities; sources in Canada speculate that the thieves gave up and dumped most of the loot into the St. Lawrence River.