The Death of A <i>SKI</i> Legend

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George Bauer resident of Old Saybrook, Connecticut, passed away on July 13 after a long illness.  He is survived by his loving wife of nearly 60 years, Joan, by daughter Lucy, sons Peter and Bob, and seven beloved grandchildren. The funeral service takes place on Saturday, July 19, at the First Congregational Church, Old Saybrook.

George was born in 1925 and Lived in Larchmont, New York for many years. A graduate of NY State Maritime Academy, he served in the US Navy during World War II.  He attended the University of Bridgeport after the war.  Upon graduation, be began a long career in the publishing business working for McGraw Hill, Times Mirror and Time Inc. 

After serving as the Advertising Director of

SKI Magazine

in the late 1960s, George became the Publisher of the nation's oldest ski magazine in 1977. He was


's Publisher for the next 15 years, the longest period for any publisher of the magazine in its 72-year history. He retired in 1992. George at one time also served as Publisher of

Golf Magazine


During his time at


, he became a leading figure in the ski industry and a great promoter of the sport.  He promoted the nationwide NASTAR, the National Standard Ski Race, the professional ski racing tour, and a children's instruction program, SKIwee. He created a Ski Business Hall of Fame to honor pioneers whose products and innovations were important to the development of the ski industry.

With Pepi Gramshammer of Vail, George established the annual Legends of Skiing award, honoring international skiing stars of the past, through which he befriended many prominent citizens and celebrities, including former President Gerald Ford. In 1986, he created America's 50th Ski Birthday celebration at Sun Valley, marking the 50th anniversaries of SKI Magazine and the Idaho ski resort.

To those who worked with him in the ski industry, he was a legend himself.  He was inducted into the U.S. National Ski Hall of Fame in 1991.