Up in Smoke - Ski Mag

Up in Smoke

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Why do many foreigners associate Aspen with asthma, emphysema, and lung cancer? According to a January 1999 Aspen Times Weekly story, Aspen brand cigarettes are the smoke of choice in many third-world countries. Which is doubly ironic considering that Aspen, Colorado has some strict antismoking laws on its books. Still, we see a marketing opportunity for the Aspen Skiing Company: They could, in all seriousness, claim that Baghdad is addicted to Aspen.



Smoke Screen

It's what you don't know about legal marijuana that will get you into trouble on the slopes.

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Up in Smoke

Barbecue joints are making a run at the iconic skier’s lunch. Move over, burger—there’s a new meat in town.