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February 6, 2006
PARK CITY, Utah (USST Release)—The U.S. Ski Team announced the launch of U.S. Ski Team Day, a promotional event to benefit U.S. Ski Team athletes. The program will take place on Saturday, Feb. 11, 2006, at various ski areas across the country. Some resorts will host the event on Friday, Feb. 10, to celebrate the opening ceremonies of the Torino Olympic Winter Games. Participating resorts will donate one dollar per lift ticket or cross country trail pass sold on event day to back U.S. Ski Team initiatives. Nearly 70 alpine and nordic ski areas have pledged support to date.
“I’m excited about the enthusiasm for “U.S. Ski Team Day,” ” said Bill Marolt, president/CEO of the U.S. Ski Team and a former Olympian himself. “The feedback from resorts has been very strong. ” U.S. Ski Team Day”will provide an outstanding opportunity for skiers to celebrate our sport during the Olympic period, and to help the athletes of the U.S. Ski Team to be “Best in the World” in 2006.”
Participating ski areas will conduct special on-site promotions during the event day. In addition, former U.S. Ski Team stars will visit select resorts as special ambassadors for the day to ski with guests. Many properties also are planning interactive events to coincide with the Torino Games.
“We are excited that our guests will have an opportunity to be honorary Ski Team members for a day,” said Debbie Moore, director of marketing for Loon, Cranmore and Waterville Valley. “New England skiers are among the most energetic as a group, and we’re looking forward sharing their patriotic enthusiasm on “U.S. Ski Team Day.” Our resort General Managers are pleased to link the snowsports community and our nation?s athletes with this event.?”
Chris Frado, executive director/president Cross Country Ski Areas Association added, “America’s recreational cross country skiers take great delight and pride in the efforts of our U.S. Ski Team Olympians. Skiing on February 11th is a wonderful way for us to directly support our U.S. Team while enjoying a great day on the trails.”
“This is a great opportunity for the American Skiing Company to help the U.S. Ski Team, said Chip Carey, American Skiiing Company senior vice president of marketing and sales. ?We are all about skiing and snowboarding and want to help the Team become the best in the world.”
For more information on this festive day and to view a list of participating ski areas, visit www.usskiteamday.com.