U.S. Ski Team Goes Retail


Salt Lake City, UT, Aug. 23, 2001-- The U.S. Ski Team, responding to increased interest from the public with the 2002Olympic Winter Games less than 200 days away, plans to open its first retail store -- at Crossroads Plaza. Thestore, scheduled to open in early September at Crossroads Mall in downtown Salt Lake City, will be operated byThe Lift House, which also runs a store in Sandy near the entrance to Big Cottonwood Canyon.

In an announcement Friday, David Johnston, director of licensing for the U.S. Ski and Snowboard Association, andThe Lift House owner Dave Larsen said the new store would be on the second level of Crossroads Mall, nearNordstrom's at the Main Street North entrance to the mall. The Downtown Malls are the official downtown homeof the U.S. Ski and Snowboard Team.

The 2,800-square foot store will offer officially licensed U.S. Ski Team merchandise, including a wide selectionof Authentics, the same apparel -- e.g., Spyder, Reusch, Dale of Norway, etc. -- used by the Ski Team, in additionto ski equipment.

"We've never had a retail store before, but we've also never seen the incredible interest in the Ski Team and ourlicensed merchandise, whether it's outerwear, sweaters turtlenecks or hats," Johnston said. "So, we'reextremely pleased The Lift House is going to help us with this new venture.

"The addition of a retail outlet to our on-line and event sales programs will enhance our overall licensingprogram, allowing us to continue to offer high quality merchandise to U.S. Ski Team and Olympic fans."

Johnston credited the Ski Team's longtime relationship with Spyder for helping to arrange for the inauguralretail outlet. "Spyder, which is the official uniform supplier to the U.S. alpine teams, introduced me to DaveLarsen and has been instrumental in helping put together this partnership. Spyder's authentic line of U.S. SkiTeam licensed products will be featured in the U.S. Ski Team Shop," he continued, "and I'm sure it'll be a hotseller up to and through the Olympics in February."

He added, "We're looking for great success at these 2002 Winter Games, and we're expecting even greaterenthusiasm for official U.S. Ski Team merchandise."