USSA and NBC Announce Four Year Deal


Park City, Utah June 5, 2002 (USSA)–The U.S. Ski and Snowboard Association and NBC Sports has announced a four-year broadcast agreement beginning Nov. 21, running through the 2006 Olympic season and includes a primetime broadcast on Dec. 21.

Under the deal, NBC will broadcast eight hours of alpine and freestyle skiing and snowboarding each winter through the 2006 Olympic season. The broadcast agreement includes a primetime broadcast of the Chevy Truck U.S. Snowboard Grand Prix from Park City Mountain Resort on Saturday night, Dec. 21.

“It’s great to be working with a broadcast partner who has a vested interest in promoting our U.S. athletes and events,” USSA Vice President of Sales and Marketing Ted Morris said. “Our four-year agreement in addition to the already scheduled World Championship coverage for this season sets a foundation for the American audience to get excited about snow sports and know more than just Bode Miller, Ross Powers and Kelly Clark as we head in to the 2006 Games in Torino, Italy”

The multi-year agreement is a first for USSA, the national governing body of Olympic skiing and snowboarding, and is in addition to NBC Sports’ previous arrangement to provide 14 hours of exclusive broadcast coverage of the prestigious FIS World Championships with the best athletes in the world of Alpine skiing competing at St. Moritz, Switzerland, Freestyle skiing at Deer Valley, Utah and Nordic skiing at Val di Fiemme, Italy.

The tentative 2002-03 NBC broadcast schedule:

Sunday, Nov. 24 – Nature Valley Alpine Cup, Loveland, Colo.

Sunday, Dec. 1 – Chevy Truck America’s Opening World Cup, Park City, Utah

*Saturday, Dec. 21 – Chevy Truck U.S. Snowboard Grand Prix, Park City, Utah

Sunday, Dec. 22 – Chevy Truck Alpine World Cup

Saturday, Jan. 18 – Chevy Truck U.S. Snowboard Grand Prix, Breckenridge, Colo.

Sunday, Jan. 26 – Sprint U.S. Freestyle Grand National World Cup, Lake Placid, N.Y.

Saturday, Feb. 15 – Sprint U.S. Freestyle Grand National World Cup

Sunday, Feb. 23 – Chevy Truck U.S. Snowboard Grand Prix, Mount Bachelor, Ore.
* Primetime Broadcast

The 2002 Olympics were unprecedented for NBC as well as U.S. skiers and snowboarders who earned a record 10 medals–five in snowboarding, three in freestyle skiing and two in alpine.Ratings for NBC’s Salt Lake Games out rated the1998 Nagano Games (19.2 household national nightly rating/31 share) and the 1992 Albertville Games (18.7/29) making Salt Lake the second most viewed Winter Games ever, according to Nielsen Media Research. NBC’s nightly delivery over 17 days was equivalent to eight Super Bowl broadcasts.