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Will Rock for Swag

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Death Cab For Cutie. Rilo Kiley. Interpol. The Shins. The list goes on. You can get MP3’s of their songs for free off Dakine’s website. In return, Dakine is swagging these bands out with beanies, backpacks, hoodies, and the like. Not a bad way to advertise for free, which is why Dragon Optical, Nikita Clothing, and Armada Skis have similar relationships with Kottonmouth Kings, 3 Doors Down, and MC Est’elle, to name a few. We’re waiting to see Prince on stage in a Bogner one-piece.

November 2004