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Skiers React to Trying Non-Alcoholic Beer For the First Time

When these skiers crack an après-ski beer, they're surprised to learn the flavorful beers are actually non-alcoholic

For many skiers, nothing beats a cold beer at the end of a long day on the hill. So what happened when we handed out cans of Athletic Brewing Company’s craft non-alcoholic beer at an après-ski tailgate? Watch the video to find out. Then, read more about how Athletic is here for the new rules of après-ski.