Shop Hero: Bret Williamson - Ski Mag

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Shop Hero: Lindsay Cline

Shop Hero: Lindsay Cline

Age: 25; Loveland Sport Shop sales associate; Loveland Ski Area, CO; 8 yrs at the shop

Shop Hero: James "Trey" Clauss

Shop Hero: James "Trey" Clauss

Age: 28; The City Garage manager; Ellicottville, NY; 10 yrs at the shop

Shop Hero: Jim Riley

Shop Hero: Jim Riley

Age: 40; Crystal Mtn Sports lead shop tech; Thompsonville, MI; 25 yrs at the shop

Shop Hero: Episode 2

Shop Hero: Episode 2

Pro skier Andrew Whiteford shows the Shop Heroes his favorite powder stashes at Jackson Hole Mountain Resort. The Shop Heroes won a free ski trip to Jackson Hole, Wyoming and found fresh snow all day with Whiteford.

Shop Hero: Episode 1

Shop Hero: Episode 1

The best ski shop employees in the country won a free ski trip to Jackson Hole, Wyoming. Skiing Business editor Ryan Dionne talks about the ski trip, the free gear from Helly Hansen, Hestra, Fischer, and the accommodations from Ski.com.

Shop Hero Episode 4

Shop Hero Episode 4

Ski shop employees Trey Clauss, Jim Riley and Lindsay Cline ski with Jackson Hole Mountain Resort guide Karin Sieber in March 2012. They got early tram, were shown secret stashes and were given tips on how to ski Jackson Hole terrain.

Shop Hero Episode 3

Shop Hero Episode 3

An eating competition between the Shop Hero winners.

Alpine Skiing and Jumping on Dirt

Alpine Skiing and Jumping on Dirt

Ski lovers who gather to alpine ski on dirt.