Flashback Friday

If we had to pick favorites from this 1974 gear guide, it’d be the hot dog gloves, Tan Glo lotion (to enhance goggle tans), and Ray-Ban sunnies.

K2, what a rag-tag American ski company! That’s what European folks thought when this ad of a fake K2 factory in Vashon Island, Washington, ran in the November 1979 issue. Then, at the 1980 winter Olympics Phil Mahre earned a silver medal in slalom on a pair of K2s.

Skiing for gapers. This October 1974 Rossi ad set slopeside culture straight.

Don’t you wish you owned a pair of those shoggles? Or perhaps those yellow rear-entry boots. Issue: November 1979

With a name like Hotfingers, this 1979 ad was bound to get touchy-feely—if not flashy.

So this happened. (September 1974)

This October 1979 Smith ad makes it clear: face shots are always in style.

Waiter? There’s a fur hair in my drink. More importantly, nice 1973 Kastinger boots.

Because floral funderwear ought to include butterflies, according to this December 1973 ad. Jury’s out on the snuggle-worthiness though.

We wonder why Ski Totes didn’t stick around with this ski babe selling ‘em in the December 1977 issue.

In 1985, freestyle dazzled us. So did Bob Theobald’s orange spandex onesie. 

Screw the Kama Sutra, we’ve got moves that’ll strengthen any relationship and your quads. Check out the tips in this October 1974 .

Nice tights, bro. This cover from November 1974 got cocky with its tagline “Why Women Don’t Ski Better.”