Seth Morrison and K2 Split
After 24 years K2 and Seth go their separate ways.
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My alarm clock hadn’t gone off yet and I noticed my phone lighting up on the nightstand. Blurry eyed I reached over to see an influx of text messages from my boss with a link to Twitter, “Wtf does this mean for K2?”

“Wtf?” was right. Seth posted this cryptic tweet asking for suggestions on powder skis? Of course he needs suggestions, he’s been skiing on K2 for 24 years. Although, officially unconfirmed, Seth is no longer listed as an Athlete on K2’s website and Seth no longer presents K2 as a sponsor on his own website.
He’s already gotten a handful of offers via Twitter for a “hook up,” and don’t we all know that nothing heals a bad break up like a good rebound. We’re just hoping that K2 didn’t break the news to Seth via a post it note.