10 Women-Led Brands Every Skier Should Know, Plus the Gear We Love From Each

Each year, more women-founded companies are reshaping the ski industry and inspiring new ways for everyone to get outside and enjoy the snow.

Once a year, on Women-Led Wednesday, we celebrate these incredible female-owned brands, and this year, it falls on Wednesday, Nov. 26. So as you dive into your holiday shopping, we invite you to explore some of the standout brands on our list. And the best part? With Black Friday around the corner, almost everything is on sale.

If you’re looking for gifts but unsure where to start, check out our curated items with themed gift guides for hardcore skiers, travelers, those who are hard to shop for, and stocking stuffers under $50.

Skida

About the brand: Based in Vermont, Skida is known for vibrant patterns on ski accessories like hats, gloves, and neck gaiters.

Current promotions: Up to 40 percent off through Dec. 1.

Editor’s pick: Fleece Hats and Snow Tour Neck Gaiters

Wild Rye

About the brand: By women, for women, gear for the outdoors. New for this year, the brand’s first ski kit.

Current promotions: 25 percent off sitewide, free shipping over $75 through Dec. 1,  free beanie with $200-plus purchase on Nov. 26 (Women-Led Wednesday)

Editor’s pick: Heyburn 3L Jacket

Revi

About the brand: Newly launched helmet brand with safety and comfort at the top of mind.

Current promotions: $50 off a helmet + goggle “season pass” bundle, $100 off when you buy two helmets through Dec. 1

Editor’s pick: The Challenger Helmet (in the Vivid Lavender colorway!)

Seniq

About the brand: Combining fashion with function, Seniq creates hardy skiwear and hiking gear in bold colors and dramatic lines. The brand also donates one percent of sales (and 100 percent of event profits) to mental health organizations.

Current promotions: Starting Nov. 26 through Dec. 1, the entire site is 20 percent off

Editor’s pick: Slopestar Ski Bib

Birdie Blue

About the brand: Based in Vermont, BirdieBlue gives old ski gear new life by repurposing the fabric into accessories like tote bags and fanny packs, helping to reduce clothing in landfills.

Current promotions: Not yet announced

Editor’s pick: NOLS X BirdieBlue Carry All Tote Bag

Kari Traa

About the brand: Founded by Norwegian Olympian Kari Traa, this brand specializes in outdoor clothing for women and is known for its baselayers.

Current promotions: All past seasons are 50 percent off, and the current season is up to 30 percent off. Carryover styles excluded from sale.

Editor’s pick: Rose Baselayer Top and Capri

Alp N Rock

About the brand: Upscale skiwear brand with chic European flair. The brand is also certified B Corp and donates sales to helping women in low-income countries attend university-level schooling.

Current promotions: Now through Nov. 27, select styles up to 60 percent off; Nov. 28–Dec. 1, 25–60 percent sitewide

Editor’s pick: Tanvi Mockneck Long-Sleeve (women’s), Adam Crew Neck Sweater (men’s)

Halfdays

About the brand: Created by a former Olympian and a former fashion industry insider, Halfdays is best known for its outerwear that is flattering without compromising quality.

Current promotions: 20-50 percent off everything (excluding Hoka collaboration) through Dec. 1

Editor’s pick: Georgie Puffer Jacket  and Light Cushion Ski Sock

Planet Nusa

About the brand: Danish lifestyle brand brings “Scandi Style” to everything from workout attire to on-mountain looks. Word on the street is they’re about to launch their first ski line.

Current promotions: 25 percent off sitewide, and spend over $190 to get a free limited edition water bottle through Dec. 1

Editor’s pick: Pine1 Teddy Vest and the LS2 Air Long Sleeve Tech Shirt

UBeauty

About the brand: Started by a female duo intent on challenging the modern skincare industry by creating fewer products that intentionally do more.

Current promotions: 20 percent off and free shipping

Editor’s pick: The Super Hydrator