
Whoops. Looks like the marketing department at Ski Austria might have fumbled this week with the drop of their new logo. Originally designed to convey simplicity and unity and across all of the country’s diverse mountain disciplines, the rendering seems to have complicated things a bit in the alpine stronghold as the lines forming what appears to be a scribbled “A” look a whole lot like the infamous moniker for the violent political movement known as “Antifa.” The Internet, bless their souls, was quick to the punch, letting the Austrians know that, uh, dude, you can’t be doing that. We’ll see what the next iteration looks like, but I have faith that the second time is the charm in the Alps.
Not to be outdone by many pro skiers, the East Coast faithful at Tuckerman’s Ravine went full send last weekend—to mixed results. In addition to a snowboarder falling down a friggin’ waterfall hole (didn’t even know that was a thing?), a full lineup of Mountain Dew-slugging New Englanders pointed ‘em, went big, and crashed bigger. Check this video by Out of Collective, where stoke-bird Michael Frampton takes it on the chin… the elbow…and possibly the knee. Frampton skied away but will likely take a summer to consider the next run. Or hey, maybe not.
In what could be a watershed (no pun intended) moment for ski resorts in the U.S., Jackson Hole Mountain Resort and the National Forest Service negotiated a deal to extend Jackson’s season by a week next year, giving its longest season ever. The news comes after the resort shuts down amid a banner snow year, exacerbating an already delicate situation between the national entity, the privately owned resort, and skiers that still had a lot left in the tank. Unlike other regions where skiing stops when the snow stops, much of the West Coast’s resorts manage their seasons based on land leases with the National Forest Service, leases that are not built around storm cycles or powder panic. Could this move point toward future extensions at other resorts? Only time (and Twitter) will tell.