Best Of: Sporty Focker
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In the throes of inspiration—or at least a few beers and hundreds of hours watching cable—the big thinkers at Quiksilver were struck by a bolt of target-marketing genius: Name the company’s clothes after characters and one-liners from modern-day celluloid slapsticks. To our dismay, they left out Spicoli and Mr. Hand, but there’s always next year’s line.