Best Of: Sporty Focker
Adventure
Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! Download the app.
In the throes of inspiration—or at least a few beers and hundreds of hours watching cable—the big thinkers at Quiksilver were struck by a bolt of target-marketing genius: Name the company’s clothes after characters and one-liners from modern-day celluloid slapsticks. To our dismay, they left out Spicoli and Mr. Hand, but there’s always next year’s line.